Brand Applications and Registrations

Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your most effective business asset. There is a misconception that registering a company, purchasing the names and registering for tax purposes provides you with the legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise to whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights to utilize the company trademark for your specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the option to stop others from the brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description within the business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories you can get.

It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect the company and business conception australia wide too. Having rights on the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once an application is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for the range of goods and services sent applications for under the application.